Has this ever happened to you? You research, plan and write a blog post for your ideal couple and you’re pretty happy with it. But you get to the last paragraph and you don’t know how to end your blog post.
Hey, I hear you! Knowing how to end a blog post is something that trips up many a writer – everyone prefers the middle! But not tying your post up with a neat bow, is a missed opportunity.
The closing paragraph of your blog post is where you bring the reader’s attention back to you before you hit them with a call to action. This is what makes your final sentence or two so important. You don’t want to risk them heading back to Google to look for something else after your blog post has done it’s job of getting them to the page. It’s important to keep their attention just a little longer and give them an action to take that further connects them with you.
And the way you end your blog post is even more important when you consider that most blog readers scan, rather than read – so the elements that stand out (the headline, sub-headers, your final paragraph with a call to action at the end, might be the only things they take in as they scroll on through your post.
Ending a blog post isn’t as hard as it seems, and it only takes a sentence or two to call the reader to the RIGHT ACTION. Let’s take a look at 6 easy ways to end a blog post that you could implement right away.
One key sentence that recaps and reinforces the key message of your post is a simple way to end a blog post. This is where you get to help your reader understand your perspective. It will also ensure those blog post skimmers to get the message too.
Ask Readers To Share
Word of mouth is still one of the best ways to get new clients. So, end your blog post by asking readers to share your post with others they think may like it – many of your readers are sure to know someone else who is engaged or planning a wedding.
Ways to ask for the share:
- If you enjoyed this blog post, share it with a friend!
- Are your friends getting married? If you think this post would be helpful to them, please share it.
Tip: Include social media sharing buttons to make sharing your post easy.
Ask Your Audience How You Can Help Them
You’re publishing blog posts to show your audience that you’re an expert in your field. You want them to come to you with questions on their needs and struggles so we can offer your help. So, keeping the topic of your post in mind, ask them how you can help them and give them an easy way to contact you.
Ask a Question
End your blog post by leaving them with a question to consider — and encourage them to comment on your post. Inviting them to offer their perspective helps to continue the conversation and your blog reader to feel more connected to you.
Questions you can ask include:
Do you agree? Do you disagree?
- What do you think about …?
- What would you do differently?
- What other ideas can you add to this list?
Tip: If you’re asking for comments make sure you’re regularly checking for comments against your post and always reply to them.
Preview the Next Post
If you’re writing a series of posts simply end your blog post by letting the reader know what’s coming next. This is also a good opportunity to ask for their email address – you can add them to a mailing list to alert them when the next post in the series is published.
Call to Action
Whichever ending you choose be sure to include a call to action (CTA) – remember it’s your job to direct your traffic and this is how you do it.
A CTA is simply the way you let the reader know where they should go next. Where will vary depending on the post.
Calls to actions can include:
- Referring them to what you do
- Giving them a way to contact you directly
- Linking to another blog post
- Offering them a freebie related to the post in exchange for their email address
Now you know how to end your blog post, you might be thinking about all of those blog posts you’ve written that don’t have an ending – so, clear a day to go back and finish them off by summarising the blog post in one sentence, asking for the share and offering the reader a link for what to do next.
Having a blog on your website increases your chances of ranking higher in search engines by 434%!! The Blog Lab, created exclusively for Wedding Pros can help you to write blog posts that attract your ideal client and the next round starts soon!